SEO Help for the Small Business – The Right Keywords are Key
Posted by Chris | Posted in SEO 101 | Posted on 16-03-2009
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So if you are looking to improve your rankings for your small business website, keep the following in mind.
- Why should I do business with you? Make sure this is clear when I get to your site.
- Do your keyword research before just picking keywords you think will convert.
- Get involved in social media – Twitter, Facebook & Linkedin at a minimum
- Look for your competitor’s weaknesses, especially the big ones. Big companies take more time to react and make decisions than you will.
- Become an expert at what you do. People look to thought leaders to make their decisions.
Out of the information I offered here the most important would be to do your keyword research prior to putting work into other areas. If you plan to be successful through your website finding the right keywords is crucial. A great way to find the highest converting keywords is to run a PPC campaign and track your results, they may surprise you. This will also cause you to put a bit more thought into what keywords are achievable through SEO within your budget.
For example let’s use a particular keyword and see how the most achievable keyword combinations can be identified:
Keyword 1 – Widgets
So Google comes back with 6 million results and the estimate for paid placement is $4.00. Not so great for the small business, depending on your profit margins for one conversion.
Keyword 2 – Widget Specials
Google comes back with 500.000 results and the estimate for paid placement is $1.50. Much better price on the paid side plus moving up the rankings here is much more realistic.
Keyword 3 – Widget Specials in MN
Google now only shows 50,000 results and the paid placement estimate is $0.80. If your business is in MN this looks like a winner. Much easier to rank for than widgets and worth spending some money to see if the keywords convert for you.
By applying these tactics, along with the other bullet points above you should be well on your way to improving your search engine rankings and your ROI.
Great post man..It’s definitely a very good guide on SEO for beginners. I will have to bookmark this post for some tips. Thanks for sharing this information.