I see a lot questions just like this and my best advice would be to purchase the “exact match” .com, .net or .org for the keyword(s) you are going for.  Ideally the .com TLD would be best.  This in combination with good content, a bit of luck and all the good links you can get will give you an excellent shot at success. Now this is not an option for most people, especially if they are late into the market, because domains like this are already taken or are simply too expensive.  Another option would be to create a killer link strategy and make sure there is some great on site content people want to link to.  If you have the time and money is an object this will be you best bet.

You can start a good link strategy by finding competing sites (for your keywords) that are in the first few pages of the search results.  If the site has very few links but is ranking that is a signal, find out which of those links have the most weight and go for them.  Now getting links is not always an easy task, and many get frustrated when progress is slow.  The good news for those people is linking should not be a one shot deal.  Build your links slowly over time, for example: Week one – 2 links, Week two – 4 links, Week three – 8 links and so on.  If you build links in this manner it not only becomes much more feasible, it is signal to search engines your site is important.

On another note I would recommend before you go through all the effort, using paid search initially to see if the keyword even converts is a must.  Make sure you aren’t putting the cart before the horse.  You could end up ranking for a phrase that is highly informational but does not convert well.

Good luck and feel free to make a comment if you have more questions

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