Finding Purpose | I’m Ranking, Now What???
Posted by Chris | Posted in Uncategorized | Posted on 27-08-2009
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Problem:
My site is ranking, I did my keyword research but nothing is happening, what now? More often that not, website owners focus so much on getting a site to rank they may forget the original purpose of the site. If it is to make money, gain notoriety or simply to share ideas you need to focus on what your visitors will do once they arrive at the site. Ranking for the term(s) will be short lived if you don’t give your visitors something to stick around for.
Just building great content is worthless without considering visitor intent. Did they arrive on a informational search, are they looking to buy something or are they just having fun? Whatever the reason you have to optimize your site for that visitor.
Solution:
When finding out what can help there are a number of options available. First I would look to others in your niche that are successful, what are they doing that is so much better than you? Could be as simple as the placement of a button or the wording of a call to action or you aren’t using the right keywords.
If you are already ranking for keywords that means the search engines have some level of trust for your site. Keeping this in mind, try doing some PPC ads with the keywords your competitors are either ranking organically or paying for. Watch the conversions and this should give you a good idea of what terms you may want to re-optimize for. Ideally you would do this prior to spending to much time building off page SEO, but getting to your goals should be the focus at this point.
