One frustration for many is the signal to noise ratio when trying to learn SEO.  There is a very good reason for this, one which I and a few others disagree with, but understand.  Some of the very best SEO’s are not in the business of sharing information, they are in the business of making money with their sites.  If they were to share SEO secrets their niches would quickly become filled with competitors or the SE’s would make changes to their algorithms and the “secrets” would no longer be viable.

So the next best option is to find someone who is interested in sharing some knowledge.  However, many sites require membership ($) boasting promises of SEO success and certificates.  While others offer a limited free section with mostly useless information and maybe the use of a couple tools.  One of marketing pitches these sites use is to boast being Google Certified.  This basically means they handed over $50 to Google and get a shinny new logo to place on the sidebar of their site.

So just to prove a point, I took the “Google Analytics Certification” today to see what the barrier for entry really is.  Typically I would suggest avoiding these types of tests but I actually learned a couple things today in the Conversion University.   Nothing worth bragging about, but I could understand why Google is offering this.  So when I see a site boasting Google Certifiaction this basically means they handed over $50 to Google and get a shinny new logo to place on the sidebar of their site.  A far cry from being an expert IMO.

That said, in the past 6 years I have only found a handful of sites providing good information on a regular basis.  Out of every site I can honestly only recommend one that has truly made a difference in my SEO knowledge on a daily basis – SEO Book -

Just as a disclaimer, I am not using an affiliate link to SEO Book, I just really like it.  The information on the site to non-paying members is invaluable.  However, the paid membership (currently not available) is well worth the money.  It gives you access to a forum similar to mine but with thousands of posts covering many more topics.  If you have a question, it usually gets answered by multiple experts in a short period of time.  For the mean time feel free to ask your SEO questions here and I will respond very quickly with good information.

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