Out of everything in search marketing title tags can be the easiest way to gain rankings for your site, especially in less competitive markets.  The key to writing effective title tags is understanding the weight search engines place on the words within them.  In general the first words in your title tags will carry the most weight.  So a company selling widgets could choose either of the below examples for their home page title tag, but I would suggest using the second example.  The reason for this is potential customers are more likely to search for a term such as “widgets for sale” as opposed to the brand.  And if the potential customer is searching for the brand chances are they will still find you.

Company | Widgets for Sale

Widgets for Sale | Company

Using this method along with other SEO techniques can mean the difference between ranking on the first page or 30th page of the SERP.  However, changing the title tag on your site does not mean immediate changes to your rankings.  The search engines will first have to re-index your page which can take anywhere between a day and several months.  Once this has happened you should expect to see a slow increase in your rankings over time.

This brings me to an important point if you are considering starting a new business.  Unless you have already have name for your business, consider selecting a name with keywords in it.  This hold especially true with web only businesses.  The reasoning behind this has to do with links and your URL.  If your name contains keywords the chances of getting anchor text from links with good keywords in it greatly increases.

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